Artist Presentation

Artist presentation is key to create a star. Involving Dyer's theory of 'Star Image', he states, artists are constructed to become stars, without the way they are represented, they are nothing. This displays the importance of the way an artist is viewed by the public and the style they display of as a musical artist.

One example of very loud and and bold figures in music is Ke$ha. She is perceived as a very charismatic individual, the public see her as almost a 'out of control diva'. Ke$ha's image plays upon this idea and leads to her success due to the more wacky she is represented, the more hype that is focused upon that crazy side that is invoked the more sales made. It is clear that the way someone like Ke$ha is presented to the public will have a direct link with his/her success. From the album cover animal it is clear that firstly the main focus is Ke$ha looking directing toward you. Her lips are covered with a gold lipstick, this is coupled with the text and the outlines of the album cover give of the effect of being written in glitter. Ke$ha is outlined to stand out from the background, this is clear that she is being portrayed at the important figure, she is conveyed as more forward and the glitter adds a sense of craziness which amplifies her image of a very captivating and compelling. Everything in the album cover is there to stand out or make Ke$ha stand out.

The opposite to this is the much more quiet and humble character. A perfect example of this is Ed Sheeran, he is conveyed as normal and just a normal person. He again plays upon this image to appear as just a average person, very humble for his fame. This is created through both his album cover and music videos. All his music videos have not been extravagant, more so just involving general situations. One example of this is in his music video for 'Small Bump', in which he is just sitting in the waiting area of a hospital in normal casual clothing as other faded figures pass him. This displays him as normal, no big production level, just focusing on him becoming sensitive and down to earth as a star, or at least the way he is perceived by the public. Also in his album cover for the album '+', simplicity is emphasised as it is just his face. The cover consists mainly of orange which helps give make him appear more friendly as it is almost a play upon his well associated ginger hair. It is clear that Ed Sheeran is made to look normal, to appear as if the fame has not changed him from who he is. People can connect to him as a more real individual, which helps his success even though that realness is outlined by the way he is made to be presented.

Artist presentation is absolutely crucial to help created a individual into a star. The way it is done and what the aimed outcome is can take large effects on the success of the artist.